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Pennsylvania Prison Society

Letters from Behind the Bars

As a new client, we were given the challenge to create campaigns for their social media. Since the Prison Society puts an emphasis on making sure that those who are incarcerated have a voice and are treated fairly, I pitched a campaign where we had incarcerated individuals write letters about their conditions, what they look forward to once they get out, etc. to  convey their firsthand experience in prison with no frills and feathers.

The Result

The creative director and brand strategist loved my idea and I saw it being turned into a full-fledged campaign and was even lucky enough to write copy for the socials.

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