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Qualitative Research
Project 1: Ethnographies
Goal of research: To observe how online school has affected students in terms of motivation, participation, and getting the most out of college. Through the use of ethnography, I entered their spaces and observed how their routines have changed and if they’ve adapted to the pandemic well.
Project 2: Focus Groups
Goal of research:
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To understand the relationship between shoe comfort and style and how it impacts the buying decisions of the consumers.
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Dive deeper into sneaker advertising and getting to the core of what appeals to the consumers looking to buy sneakers.
Project 3: Consumer Mindset report
Client: Nuggs
The goal of this CMR was to take a peek into the life of lapsed Nuggs consumer in December. Through research and intuition, I built Jack and his little quirks so the strategists and creatives would know where the opportunities to advertise to him were.
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