Tone: Warm, casual, comforting

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Creating copy for people your age is either the hardest thing ever or the easiest. There's no in between. Once it clicked, I had a lot of fun creating these. Being in college is filled with a lot of stress because it's the pitstop between childhood and and being a full-time adult. However, it's also one of the most carefree and formative experiences of one's life. I tried to capture that with these headlines.