GoPuff
Tagline: We don't judge
​
Tone: Playful, funny
​
We went with the above tagline to show the wide variety of things that GoPuff has, from basic groceries to party snacks. We wanted to convey the message that you could be in any situation and GoPuff would be right outside your door, fulfilling all your needs while sympathizing with your problems.
​
For print, we picked 3 items that went together and paired them with a headline that told a story of a situation in which a person might order these. These were supposed to be a way of showing, not telling.
​
We also created a pop-up where GoPuff would give out bags of 3 random items and encourage the attendees to create their own stories with those items.
Print ads
Pop-up event
Our NYC launch will be a pop-up event at Union Square Park, Manhattan.
​
Participants can come in and take a surprise bag that would give them an unlikely combination of 3 items which they can post with our hashtag, #WeDontJudge.
​
The bag would also come with a coupon for a discount of 20% off which would drive people to register and shop on the app.