​Going into the concept, I was thinking about the the moments where older people might want to do things but can't because of their health and also those moments of loneliness when they don't have anyone to talk to or bond with. I used Animal Crossing to create the layouts for the art because it was the easiest way of conveying the mood of the ads without butchering a bunch of pictures with my not-so-great graphic design skills.

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Tagline: Right from your couch.

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Tone: Fun, easy going