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DI BRUNO BROS.

Problem: Di Bruno Bros has been a part of Philadelphia for over 80 years. They are famous for their meats and cheeses. However, they want to expand into the catering business without losing any of their current customer base. They also want to be known for their upscale catering and food.​

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Tagline: Food that keeps the mouth moving.

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Tone: Classy, friendly, fun​

Bus wrap

On the bus wrap, we made the food front and center. To make it a little interactive, we cut off the heads of the people so it seems like the passengers of the bus are the ones waiting for the food. For the last person, we made use of the bus wheel to turn it into a wheelchair to show that Di Bruno Bros is inclusive. At the front of the line, we added the bride and groom to show that even they would stand in line for Di Bruno Bros.​​

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radio spot

The radio spot served as an example of something fun that Di Bruno Bros. could do to promote their expansion. It's supposed to convey the business's strong familial roots while being charming and friendly. It also subtly refers to how high the quality of the food is. With the help of a friend, I produced and edited the spot which made us stand out in the presentation.

But the Seared Salmon :60

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SFX:        Clinking of a spoon to a glass, when attention is called during the toast at a wedding.

 

Bride:      Thank you, guys, for coming. I would’ve never expected that the boy I met in 5th grade would end up becoming my                                    husband.

 

SFX:        Sound of a couple people cheering

 

Bride:      This wedding has been so perfect, from the people to the food. Oh my gosh, the food. Did you guys get to try the crab

                 tostada? It’s to die for! And what about the pretzels? *getting a little hysterical* I mean, who would’ve thought pretzels could                   taste like that?!

 

SFX:         Sounds of people laughing

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Bride:      Anyway, I’ll pass it over to my hubby *emphasis on hubby* now.

 

Groom:   Thanks, wifey *emphasis on wifey* And I just want to thank––

 

Bride:      *Snatches the mic back from him* OK but how good was that seared salmon? I feel like I was discovering new flavors! And                         don’t even get me started on the dessert. I knew we were going to Italy for our honeymoon but didn’t expect it to start                             right now.

 

SFX:         People laugh (fades out)

 

Narrator: Food that keeps your mouth moving. DiBrunoCatering.com

00:00 / 00:57

Print ad

For the print ad, We chose a photo that had a rustic wedding theme to show that Philly grit and match it with the luxurious feel of Di Bruno catering. For the headline, we picked a wedding invitation font to hone in on that wedding aspect. We had discovered a great nugget of truth: people want to impress other people at their weddings. So keeping that in mind, this is the copy we ended up with.

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